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Re: Our official home page and logo for the Git project

From
Jeff King <peff@peff.net>
Date
Apr 12, 2014, 12:34 UTC
Message-ID
<20140412123419.GD14820@sigill.intra.peff.net>
In-Reply-To
<20140411132448.GA5845@nysa.casa.local>
On Fri, Apr 11, 2014 at 08:24:48AM -0500, Felipe Contreras wrote:
Show 6 quoted lines
> I would actually like you (everyone) to be honest and answer this
> question;
> 
> Have you actually analized the logo? Or are you just arguing against
> change, because the logo is already used by git-scm.com, and related
> stuff?
Is this rhetorical? If not...
Yes, I really thought about the logo and like it.

Many of your complaints are about how git concepts map onto the logo (for instance, the direction of the graph nodes). That is _one_ way of evaluating the logo.

But there are other criteria, as well. For example, is the logo pleasing to the eye? Is it memorable and recognizable? Things like "pleasing" are subjective, but there are patterns across humanity. Graphic artists have studied this for some time and have guidelines for layouts, contrast, balance, proportionality, etc.

For example, in the git-fc logo you mentioned, you rotated the logo from git-scm.com. I find it less visually pleasing than the original. It seems somehow more "wobbly" to me with the two branches sticking up. Now, that is my completely subjective opinion. I do not know very much about graphic design, and whether guidelines could help there, nor did I conduct any empirical research. So maybe it is just me, or maybe one design is universally more pleasing than the other.

But I think that visual art considerations should be at least as important in a logo as whether the logo pedantically matches the tool's output.

-Peff
Previous: Felipe ContrerasNext: Felipe Contreras
Message 26 of 40 in “Our official home page and logo for the Git project”
  1. Junio C HamanoApr 8, 2014
  2. Matthieu MoyApr 9, 2014
  3. Felipe ContrerasApr 9, 2014
  4. Andrew ArdillApr 10, 2014
  5. David KastrupApr 10, 2014
  6. Javier Domingo CansinoApr 11, 2014
  7. Tim ChaseApr 11, 2014
  8. Jeff KingApr 11, 2014
  9. Max HornApr 11, 2014
  10. Felipe ContrerasApr 11, 2014
  11. Max HornApr 11, 2014
  12. Felipe ContrerasApr 11, 2014
  13. Max HornApr 11, 2014
  14. Felipe ContrerasApr 11, 2014
  15. Max HornApr 11, 2014
  16. Felipe ContrerasApr 11, 2014
  17. Philippe VaucherApr 11, 2014
  18. Philippe VaucherApr 11, 2014
  19. Holger HellmuthApr 11, 2014
  20. Felipe ContrerasApr 11, 2014
  21. Max HornApr 11, 2014
  22. Felipe ContrerasApr 11, 2014
  23. David KastrupApr 11, 2014
  24. Vincent van RavesteijnApr 11, 2014
  25. Felipe ContrerasApr 11, 2014
  26. Jeff KingApr 12, 2014
  27. Felipe ContrerasApr 12, 2014
  28. Junio C HamanoApr 11, 2014
  29. Jonathan NiederApr 11, 2014
  30. Ronnie SahlbergApr 11, 2014
  31. Brandon McCaigApr 11, 2014
  32. Michael HaggertyApr 12, 2014
  33. Jeff KingApr 12, 2014
  34. Erik Faye-LundApr 14, 2014
  35. Michael HaggertyApr 11, 2014
  36. Karsten BleesApr 11, 2014
  37. David KastrupApr 11, 2014
  38. Javier Domingo CansinoApr 13, 2014
  39. Stefan BellerApr 14, 2014
  40. Felipe ContrerasApr 20, 2014

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